Privacy Policy


Policy Introduction & E-Commerce Data Protection Purpose

This official independent Privacy Policy is formulated in accordance with global cross-border e-commerce user data protection standard and online retail platform personal information management norms, specially formulated for this barrier boost skincare e-commerce retail website, regulating whole-process collection, storage, use, transmission, protection and authorized release of all user browsing data, shopping behavior data, order information and personal identity information generated on the platform. As a global open cross-border skincare e-commerce shopping platform serving American mainstream consumers and global online shoppers, we take user personal data security and private information confidentiality as core platform operation bottom line, build independent closed-loop user data management system, separate daily commodity sales operation business and user private data management system completely, never abuse consumer shopping information, never sell user private data to third-party commercial institutions, never disclose order and address information without user authorization. This policy applies to all website visitors, anonymous guest shoppers, registered account users, repeat purchase customers and impulse consumption temporary shoppers, covers all data behaviors generated from homepage browsing, sidebar category clicking, commodity search operation, shopping cart adding, USD payment settlement, order address filling and after-sales service application, building standardized, transparent and official user privacy protection system for vertical skincare e-commerce platform.

Legal Standard User Information Collection Scope

We only collect necessary, shopping-related non-sensitive user information required for normal e-commerce website operation, commodity transaction, global logistics delivery and after-sales refund service, refusing excessive private data collection and sensitive personal information active acquisition. The first category is user voluntary submitted transaction information: global recipient delivery address, order consignee name, order contact communication information, user self-set account login data, payment channel billing information matched with USD checkout, after-sales return application submitted service notes and commodity consultation content. The second category is automatic website system collected browsing behavior data: homepage banner click record, barrier skincare commodity browsing track, left sidebar commodity category viewing record, search sidebar keyword search data, product detail page stay duration, shopping cart addition and deletion behavior, seasonal discount activity browsing record and website page switching track. The third category is platform operational basic data: order payment timestamp, 1-3 days warehouse processing system record, logistics parcel binding data, 60-day return application system log and 5-10 days refund financial settlement record. We never collect user biological information, identity certificate sensitive data, private life irrelevant information and non-shopping personal privacy content, all data collection conforms to cross-border online retail industry unified standard.

User Data Commercial Use & Platform Internal Application Rules

All collected user private data and shopping behavior data are only used for internal standardized operation of this skincare e-commerce retail platform, limited to six core platform business scenarios without cross-platform unauthorized diversion. First, complete user order fulfillment: match delivery address data to complete 1-3 days order warehouse sorting, global free shipping parcel outbound and 6-12 days cross-border logistics distribution, guarantee accurate parcel delivery to global customer designated addresses. Second, standard after-sales service docking: call order historical data to audit 60-day free return requests, verify order qualification of 5-10 days refund workflow and respond to customer routine after-sales consultation demands. Third, website user experience optimization: analyze search sidebar hot keywords, commodity browsing preference and impulse consumption user behavior to optimize barrier skincare product layout, website sidebar module layout and homepage banner marketing layout. Fourth, platform risk control management: screen abnormal repeated orders, abnormal cross-border payment behaviors and malicious after-sales refund applications to maintain stable e-commerce platform transaction order. Fifth, user shopping experience upgrade: push matched barrier skincare commodity recommendation and summer preferential activity notice based on browsing track inside official website. Sixth, financial account settlement: complete unified USD order fund statistics and refund fund scheduling work. All data internal use is bounded by platform retail business demand only.

Third-Party Information Sharing & Strict Confidential Boundary

The platform implements minimal user information sharing principle in whole cross-border e-commerce operation process, only conducting necessary limited data transmission with two types of cooperative third-party service providers required by business operation, and signing confidential binding agreements with all cooperative institutions uniformly. The first authorized third party is global cross-border logistics carrier team: we transmit only consignee name, delivery address and parcel logistics label data required for free shipping distribution, no user payment information and website account data are shared with logistics suppliers. The second authorized third party is international USD payment clearing service institution: we feed back only order amount and payment transaction record required for fund settlement and refund transfer, without user private browsing data and shopping preference disclosure. We clearly prohibit all third-party cooperative institutions from diverting, copying, selling and secondary using platform user private data. Except above two business required authorized sharing scenarios, the platform never shares, leases, trades and transmits any user personal information, shopping order data and website browsing privacy to advertising marketing companies, data intermediaries, third-party retail platforms and irrelevant commercial organizations absolutely. No user private data external commercial transfer behavior exists in daily platform discount sales, summer promotion and commodity retail operation.

User Private Data Storage & Regular Data Clearing Mechanism

Combined with cross-border e-commerce order retention standard and user privacy protection requirement, the platform builds timed automatic data storage and inactive data clearing double mechanism for all user shopping information. Valid completed order data, after-sales return and refund record data are stored in encrypted independent platform server for fixed standard cycle to cope with after-sales service review and platform operational data statistics; for inactive user accounts, long-term abandoned browsing track data and finished closed order redundant information, the system starts automatic encrypted clearing program regularly without manual background reserved copying. All stored user data adopt high-grade server encryption isolation technology, separate front-end website shopping system and back-end privacy data server physically, prevent network data leakage, hacker intrusion and internal data misoperation risks. The platform internal operation staff obtain graded data access authority, front-end website operation and page decoration staff have no authority to check user private address and payment data, strictly isolate website page layout work, commodity copywriting optimization work and user privacy management work, matching independent station official standardized operation management mode.

User Privacy Right & Policy Iteration Notification Rule

All platform users enjoy independent personal data management right: users can independently modify account basic information, clear personal browsing cache data, cancel automatic commodity recommendation function and close behavior data collection permission inside website account background at any time. We respect user independent privacy choice without forced data authorization and forced function opening. When platform business scope, cross-border service standard and e-commerce data management rule iterate moderately, we will update this Privacy Policy synchronously and display revised policy text at website bottom fixed service entrance, without private message disturbance to user accounts. This policy fits platform warm emotional value service orientation, maintains official rigorous wording, no humble statement, balances e-commerce commercial operation and user privacy security, adapts American target customer group privacy consumption concept and independent station compliance operation demand.